This gives you an important edge when creating visuals for your marketing campaigns because you have the power to shift human perception to your advantage. Probably the first thing that draws your attention and makes you form a perception regarding a design or a certain object is their color.Ĭolors strongly influence human behavior. There are many ways to mix them and various choices for you to pick, and we’re going to see them later on in the article, together with pastel colors hex codes.īefore that, we will look at the psychological impact pastel colors have on people and why you shouldn’t exclude them from your designs.
You can take pastel hex codes from both these places. Whenever you need to discover colors you should pick for your palette, you can always consult the Pantone pastel colors, which also come with pastel colors RGB models.Īlternatively, you can search for these tints and their codes on Tumblr. What Is a Pastel Color Palette?Ī pastel color palette combines two or more pastel colors that go perfectly well together, creating a harmonious look for your design. Still, it rather gives you the freedom to create many versions of pastel color palettes for your designs without risking making a negative impact on the viewer, unlike bright color palettes, which require much more attention to color theory.Īnd since I mentioned it, and you know what pastel colors are, let’s see what defines a pastel color palette. Their muted look doesn’t minimize their impact. You’ll get a mild color through this color mix that still keeps its power due to initially being a pure hue. The more white you add, the paler and softer it gets. Pastel colors, also known as “tints,” are the softer versions of primary and secondary colors obtained by adding white to the original color.įor example, pale pink is red with a certain amount of white in it. Let’s dive right in and start with what pastel colors are.
#Pastel colors blue how to
We’ll talk about what pastels are, the different pastel color palettes, and how to use them in a sophisticated way to make ads that are powerful and send the right message.
Now imagine this feeling captured in ad visuals or other marketing campaign assets.īecause of the powerful impact they have without you even realizing it, today we’ll focus on the use of pastel in graphic design, and not only. You feel relaxed, without a care in the world.Įven if they are associated with a delicate look, pastels can make a strong impression on people.
#Pastel colors blue full
A walk down a street with buildings full of history and all of them painted in soft pastels. Picture this: sun, holiday, happy thoughts.
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